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Top 10 Types of Data that Will Revolutionize Your Workplace Strategy

Top 10 Types of Data that Will Revolutionize Your Workplace Strategy


Ioanna Sotiriou

Head of Marketing & Design


April 21, 2023



Data is the backbone of effective workplace strategy, and workplace strategists must collect and analyze various types of data to make informed decisions about how to optimize their organization's operations. From employee demographics to financial data and competitor analysis, there are numerous data points that workplace strategists must consider. In this post we delve into ten key types of workplace data and explain how they can be used to improve workplace productivity, satisfaction, and efficiency.

01. Employee demographics (age, gender, job function, etc.)

Employee demographics data is the alpha and omega for a workplace strategist, as it helps one understand the workforce's characteristics and needs, including generational and gender-specific differences in work style preferences and communication styles. It also helps identify the skills and expertise of employees and promote a diverse and inclusive workplace. This information enables the development of targeted programs and initiatives that address the unique needs of different groups.

02. Employee behavior patterns (working hours, work patterns, work style preferences, etc.)

This data is crucial to gain insights into how employees work and how they prefer to work. By understanding these patterns, workplace strategists can make data-driven decisions on how to improve the workplace to better fit the needs of employees. For example, if employees are consistently working overtime, workplace strategists can analyze the reasons for this behavior and make changes to improve workload balance and reduce burnout. Additionally, if employees have preferences for certain work styles or schedules, workplace strategists can implement flexible work arrangements to accommodate these preferences and boost employee satisfaction and engagement.

03. Space utilization data (how often and how long different areas of the workspace are used)

This data provides insight into how different areas of the workspace are being used, allowing strategists to identify areas of overutilization or underutilization. For example, a workspace strategist might notice that a particular conference room is constantly in use while other rooms remain vacant. This information could prompt the strategist to reassess the organization's conference room booking system or potentially redesign the workspace to better suit employee needs. By collecting space utilization data, workplace strategists can optimize the use of space, potentially reducing real estate costs while improving overall employee satisfaction and productivity.

04. Digital platform utilization data (which features are most frequently used)

Data on digital platform usage can optimize the platform to suit employee needs and work styles. For example, data may reveal that employees primarily use a specific communication channel for collaboration or that they frequently use a certain software application to complete tasks. Strategists can tailor the platform based on which features are most frequently used and make informed decisions about investing in new technologies or discontinuing obsolete subscriptions.

05.Employee feedback (surveys, focus groups, interviews, etc.)

Through surveys, focus groups, interviews, and other forms of feedback, workplace strategists can gain insights into areas where the organization is excelling and where improvements can be made. For example, feedback on the onboarding process can inform changes to improve the experience for new hires, while feedback on the work environment can inform changes to the physical space or work policies. Using this feedback, strategists can make informed decisions that promote employee success and well-being, leading to increased productivity and job satisfaction.

06. Performance metrics (productivity, collaboration, innovation, employee retention, etc.)

These metrics provide a quantifiable measure of how well employees and the organization as a whole are performing, and can include factors such as productivity, collaboration, innovation, and employee retention. By analyzing these metrics, strategists can identify areas where improvements can be made, such as implementing training programs, adjusting workflows, or improving communication channels. For example, if productivity metrics show that employees are spending too much time on administrative tasks and not enough time on core job responsibilities, workplace strategists can explore ways to streamline processes and free up more time for important tasks. Ultimately, performance metrics can help to improve overall organizational effectiveness and competitiveness.

07. Workplace safety and security data (incident reports, security breaches, etc.)

Safety and security data can help workplace strategists prevent accidents, ensure a safe work environment, and identify areas for improvement. Incident reports and security breaches can reveal patterns and trends that can inform safety protocols and necessary training or equipment. Analyzing this data can lead to a more secure and productive workplace.

08. Technology infrastructure (network performance, device usage, etc.)

Data on technology infrastructure can inform workplace strategists on upgrading the network, identifying necessary tools, and making additional technology investments. For example, analyzing network performance data can help identify areas where upgrades are needed to improve productivity and minimize downtime. Data on device usage can help determine if employees have the tools they need to perform their jobs effectively, or if additional technology investments are necessary. By collecting and analyzing such data, strategists can improve productivity, minimize downtime, and boost employee job satisfaction.

09. Financial data (costs associated with leasing, utilities, maintenance, etc.)

Financial data helps workplace strategists understand the costs of running the workplace and allocate resources effectively. Examples of financial data that can be collected include expenses related to leasing, utilities, maintenance, office supplies, and employee compensation. By analyzing financial data, workplace strategists can identify areas where costs can be reduced, such as by negotiating better leasing agreements or implementing energy-efficient technologies.

10. Competitor analysis (best practices and benchmarks within the industry)

Collecting competitor analysis data allows workplace strategists to gain insights into best practices and benchmarks within the industry, which can be used to improve their own workplace management strategies. Examples of competitor analysis data include information about successful workplace initiatives, industry trends, and benchmark metrics such as employee retention rates and productivity levels.

In conclusion, analyzing workplace data is crucial for making informed decisions that improve workplace productivity and efficiency. With the rise of remote work and flexible arrangements, spatial data and analysis have become increasingly important for workplace strategy planning. Spatial data helps identify areas of inefficiency and low utilization, allowing companies to optimize their space usage and reduce costs. Investing in workplace data analysis can lead to more data-driven decisions and a more competitive organization.


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