How can retailers measure fitting room usage without cameras?
Butlr thermal sensors capture anonymous occupancy and dwell time with no images and no personal data, so they can be used in fitting rooms and other customer-facing spaces.
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From Fitting Room to Revenue Engine
From fitting room to revenue engine
A top-tier luxury retailer knew its fitting rooms were valuable real estate but could not measure how they drove revenue. Anonymous occupancy and dwell-time data from Butlr showed how often each fitting room was used and how it compared to the rest of the floor. With validated data, the retailer converted traditional fitting rooms into personal shopping suites for its top clients.
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Case study
From Fitting Room to Revenue Engine
Sense Everyone. See No One.The case study at a glance
20x
increase in ROI per square foot vs. the prior layout
$10K to $40K
higher spend per visit from top-tier customers
4 to 6 months
project timeline
Inside the case study
- Which questions the fitting room data answered
- How the store design team approved sensors for customer-facing spaces
- How space, staff time, and revenue were connected
That decision was made based off the validated data that we got.
Sr. Director, Client Operations, luxury retailer
Common questions
What ROI can luxury retailers get from occupancy data?
After converting fitting rooms into personal shopping suites, this retailer saw a 20x increase in ROI per square foot and $10,000 to $40,000 higher spend per visit from top-tier customers.